October 2026 performance, brand, and delegate accounts
11/6/2026 | John Murdock | Social Media Marketing Pod
23,303
Impressions
Impressions, down 9.0% on six more posts
15,029
Total audience
Total audience across profiles
162
Published posts
Posts across 15 accounts, 14 videos, 8 carousels, no stories
Program engagement hit 2,349 on 162 posts against 1,932 on 156 in September, while impressions fell 9.0 percent to 23,303. Engagement rate rose from 7.55 to 10.08 percent, the highest of the half. Engagement per post went from 12.4 to 14.5. The program did more with less reach, which is the opposite of the August pattern.
LinkedIn delivered 1,609 engagements, 1,315 post clicks and 103 net followers on five posts, a second consecutive month of full cadence after August's blank. Its engagement rate of 17.7 percent ranks in the 79th percentile of Sprout's network, up 13 points. Two posts alone, the Woodland dedication and the CEO announcement, produced 1,192 engagements, half the entire program.
At month four of six, cumulative LinkedIn clicks stand at 3,191 against a Stretch of 2,400. Engagement has cleared the cumulative Floor at 7,509 against 6,400 and sits at 93.9 percent of Target. Net follower growth is at 91.1 percent of Floor and shares at 86.7 percent. Four of five KPIs are ahead of pace; shares is the one lagging.
October's post export carries numbered pillar tags, closing the September action. P2 Your Family Belongs Here came back from zero to 27.2 percent of tagged posts. P4 Rooted In Community ran at zero for a second month, so that action stays open and is now the clearest content gap in the program.
All Acelero Learning accounts, brand plus six delegates. Scored against the cumulative H2 2026 Floor, Target, and Stretch tiers, which run July through December.
October is month four of six. With 66.7 percent of the window elapsed, engagement has cleared the cumulative Floor and LinkedIn clicks have cleared the full Stretch tier. Shares remain the one KPI tracking behind the window.
| Program KPI | Month actual | Baseline pace | Floor pace | Target pace | Stretch pace | Standing |
|---|---|---|---|---|---|---|
| Net follower growth | 165 | 96 | 96 | 125 | 153 | Ahead of pace, 91.1% of Floor |
| Total engagement | 2,349 | 1,064 | 1,067 | 1,333 | 1,600 | Floor cleared, 117.3% of Floor |
| Shares | 26 | 28 | 35 | 45 | 60 | Behind pace, 86.7% of Floor |
| Comments | 147 | 25 | 25 | 35 | 45 | 472.0% of Floor, basis under review |
| LinkedIn clicks | 1,315 | 255 | 255 | 317 | 400 | Stretch cleared, 133.0% of Stretch |
524 cumulative
91.1%
7,509 cumulative
117.3%
182 cumulative
86.7%
708 cumulative
472.0%
3,191 cumulative
208.6%
*Note: Standing is measured against the cumulative H2 Floor at 66.7% of the window elapsed. Cumulative July to October: net follower growth 524, engagement 7,509, shares 182, comments 708, LinkedIn clicks 3,191. Monthly pace columns are the cumulative tier divided by six. Full tier table: Floor 575 / 6,400 / 210 / 150 / 1,530. Target 750 / 8,000 / 270 / 210 / 1,900. Stretch 920 / 9,600 / 360 / 270 / 2,400. All figures organic, paid pilot excluded.
Combined all delegates view
10,902
Views
Down 11.7% vs September, organic
571
Engagements
Down 1.9% vs September
+22
Net followers
24 shares, 43 link clicks
78
Posts published
5.2% engagement rate
The Woodland center dedication on ALWI, October 16: 947 impressions and 167 engagements, the top organic Facebook post of the month and the only delegate post above 100. The same story on brand LinkedIn was the top post program wide, so one event carried both audiences.
ALWI led the delegates for a third straight month at 213 engagements on 2,902 views, a 7.3 percent engagement rate against a 5.2 percent Facebook average. Clark County followed at 143 on 3,192 organic views.
Engagement held almost flat at 571 against 582 while views fell 11.7 percent, so engagement rate rose from 4.7 to 5.2 percent. The hiring creative on October 8 ran across pages and returned 33 at ALCC and 30 at brand.
Net follower growth halved to plus 22 from plus 43. ALCP finished flat at zero and ALMM lost one. Facebook growth is now the weakest contributor to the program's plus 165, against LinkedIn's plus 103 on five posts.
Shares fell to 24 from 24 a month earlier while the program total dropped to 26, and shares is the only KPI tracking behind the H2 window at 86.7 percent of Floor. ALCC produced 6 of the 24 on one holiday preparation post, October 2.
P4 Rooted In Community ran at zero posts for a second month. The September report identified local, named stories as the cheapest lift available, and ALWI's dedication post proved it again. No other region ran one.
Combined all delegates view
3,332
Views
Down 4.3% vs September, ALCC from post level
169
Engagements
Down 10.6% vs September
+40
Net followers
Best Instagram month of H2
79
Posts published
5.1% engagement rate
Net follower growth reached plus 40, the best Instagram month of H2, against plus 31 in September and plus 34 in August. ALCC led at plus 14 and brand added plus 12. All seven accounts grew.
Carousels and reels both held in the calendar for a second month, with 8 carousels and 14 videos across the post export. Both formats were August asks and are now routine.
Brand Instagram carried 1,454 views and 39 engagements, the largest organic Instagram account in the program, and ALCP followed at 778 and 29.
Engagements fell 10.6 percent to 169 on one more post. Instagram now contributes 7.2 percent of program engagement against LinkedIn's 68 percent, the widest gap of H2.
No stories ran again. The September report noted August's 36 ALCC stories added 3,284 impressions, and that reach has not been recovered in two months.
The three accounts under 70 followers continue to post the highest rates in the program, ALSC at 41.3 percent on 46 views. Those stay in the appendix by rule, but they remain the most responsive audiences available.
Acelero Learning brand page
9,069
Impressions
Down 7.2% vs September
1,609
Engagements
Up 38.6%, 82% were post clicks
+103
Net followers
8,520 total audience
1,315
Link clicks
Up 47.8% vs September
Brand LinkedIn delivered its strongest month of H2 on five posts: 1,609 engagements, 1,315 post clicks and 103 net new followers, each above September's returning month. Impressions fell 7.2 percent to 9,069, so the page did more with less reach and its engagement rate rose from 11.9 to 17.7 percent, the 79th percentile of Sprout's network and up 13 points.
The Woodland center dedication on October 16 drew 785 engagements with 725 post clicks on 1,519 impressions, a 51.7 percent engagement rate and the top post program wide. The announcement that Charlie Geier will be the next Chief Executive Officer, published October 14 alongside the 25 years milestone, drew 407 engagements with 177 reactions and 23 comments on 3,742 impressions, the highest reach of the month and the strongest comment thread the program has produced. The hiring post on October 8 added 281 engagements and 255 clicks.
Cumulative H2 LinkedIn clicks now stand at 3,191 against a Stretch of 2,400, cleared with two months still to run. The tier reset proposed in the September report is now overdue: the KPI no longer measures anything. The proposal remains to report against Target and Stretch only, and a second leadership voice remains the open dependency.
The tag column returned in the October export, closing the September action. The mix is measured from tags for the first time since June rather than classified from captions, so it is no longer provisional.
P2 Your Family Belongs Here came back from zero in September to 27.2 percent against a 20 percent plan. The September action to move three P3 slots to P2 is closed.
P4 Rooted In Community ran at zero for a second consecutive month against plan. P4 returned 110 engagements per post when it last ran at ALCC in September, the highest per post rate in the program, which makes two months of zero the most expensive gap in the calendar.
P3 Where Children Thrive remains over plan at 41.7 percent against 22, and P5 The People of Acelero ran at 3.9 percent, yet People content on LinkedIn drove the two highest engagement posts of the month. The weight and the return are pointing in opposite directions and the guide weights need confirmation.
*Note: Actual mix is computed from the numbered pillar tags in the October post export, covering 146 of 167 posts. The untagged remainder is excluded from the denominator rather than redistributed. A post may carry more than one pillar tag. Reported by content type, not campaign. Mix is measured against prior pillar weights pending confirmation of the 30 June guide weights.
Woodland early learning center dedicationBrand LinkedIn, October 16
Top post program wide and the highest engagement rate the program has recorded at 51.7 percent. 725 of the 785 were post clicks, so the audience went looking for the story rather than reacting to it.
785 engagements, 1,519 impressions
Charlie Geier named next Chief Executive OfficerBrand LinkedIn, October 14
Highest reach of the month and the strongest comment thread the program has produced, 23 comments on 177 reactions. Leadership news tied to the 25 years milestone is the format that reliably draws the professional audience.
407 engagements, 3,742 impressions
We're hiringBrand LinkedIn, October 8
Sixth straight month recruitment framed as belonging outperforms. 255 post clicks, and the same creative returned 33 at ALCC Facebook and 30 at brand Facebook the same day.
281 engagements, 2,367 impressions
Woodland center dedication, regional cutALWI Facebook, October 16
Top organic Facebook post of the month and the only delegate post above 100 engagements. One event, told locally and nationally on the same day, produced the top post on both platforms.
167 engagements, 947 impressions
Holiday season preparationALCC Facebook, October 2
Six shares, a quarter of all Facebook shares in the month on a single post. Practical, seasonal, family facing content is the share driver, and shares is the KPI tracking behind the H2 window.
26 engagements, 337 impressions
The GA4 acquisition export was not included in the October export set, the second consecutive month it has been missing. Site sessions, social share of sessions, the AI Assistant channel read and the year over year comparison are all held until it is re-pulled.
Sprout recorded 1,358 program post link clicks in October, 1,315 of them on LinkedIn and 43 on Facebook, with no measured session figure to set against them. The link destination audit from August still stands.
Action: re-export GA4 acquisition for September and October together and confirm the social session figures with Ana. This is now a two month gap and it will block the Q3 and Q4 comparison if it runs into November.
Acelero Learning Clark County ad account, campaign JMD_AL_CC_PaidSocialEnrollment_Sept2026. Seven creatives in one ad set, Parents_LV. Creative performance from Motion, channel split from Sprout. Reported separately from every organic figure in this report.
$2,414.04
Spend
7 creatives, 1 ad set
1,640
Landing page views
$1.47 each, 79.8% of clicks
87
Page conversions
$27.75 blended, see the definition note
392,576
Impressions
$6.15 CPM, 0.64% CTR
| Creative | Spend | Share | Impressions | CPM | CTR | Landing page views | Cost per LPV | Page conversions | Cost per conversion | State |
|---|---|---|---|---|---|---|---|---|---|---|
| SixWeeks, Nevada hook, lavender | $488.56 | 20% | 72,830 | $6.71 | 0.84% | 413 | $1.18 | 33 | $14.80 | Testing |
| Cost reveal photo, beige, IG | $952.32 | 39% | 104,643 | $9.10 | 0.82% | 572 | $1.66 | 34 | $28.01 | Scaling |
| Cost reveal photo, FB and IG | $620.27 | 26% | 155,971 | $3.98 | 0.45% | 466 | $1.33 | 18 | $34.46 | Declining |
| SixWeeks, classroom green | $240.35 | 10% | 27,414 | $8.77 | 0.72% | 112 | $2.15 | 2 | $120.18 | Testing |
| Always enrolling, photo block | $63.11 | 3% | 24,160 | $2.61 | 0.34% | 54 | $1.17 | 0 | n/a | New |
| Always enrolling, Nevada hook | $38.93 | 2% | 6,157 | $6.32 | 0.50% | 17 | $2.29 | 0 | n/a | Testing |
| Cost reveal photo, beige, copy 2 | $10.50 | 0% | 1,401 | $7.49 | 1.00% | 6 | $1.75 | 0 | n/a | New |
| Account total | $2,414.04 | 100% | 392,576 | $6.15 | 0.64% | 1,640 | $1.47 | 87 | $27.75 |
The most efficient creative in the account is getting a fifth of the budget. The SixWeeks Nevada hook in lavender delivered 33 page conversions at $14.80 against a blended $27.75, the best cost per landing page view at $1.18, and the highest click through rate at 0.84 percent. Motion scores it 68 on bring to site, the top score in the account. It launched October 8 and is still classified as testing.
The creative taking the most budget is about half as efficient. The beige cost reveal photo on Instagram took 39 percent of spend and scaled 645 percent week over week, and it does produce volume, 572 landing page views, the most of any creative. But it converts at $28.01, nearly double the lavender creative, and costs $1.66 per landing page view against $1.18.
The declining creative should come out. The original cost reveal photo running across Facebook and Instagram bought the cheapest reach in the account at a $3.98 CPM and took 40 percent of all impressions, and returned the worst conversion efficiency at $34.46 and the lowest bring to site score at 39. Its click through rate of 0.45 percent is roughly half the two best creatives. Cheap impressions are not the constraint here.
Among the newer tests, classroom green is not working at $120.18 per conversion, while the two Always Enrolling creatives have not spent enough to judge. The Nevada hook appears in the two highest scoring creatives in the account, which is the clearest creative signal of the month.
Both tracked conversions are page view events, not enrollment actions. Motion shows them as two custom conversions: Clark County Page, 73 events at $33.07, and Location Page, 14 events at $172.43. The 87 figure means someone reached a key page, not that a family started or completed an enrollment step.
This answers the open question from the main report, where Sprout reported 116 web conversions split into 85 custom events and 31 Checkouts Initiated. Checkouts Initiated is a Meta standard event name mapped to a page, not a checkout. Nothing downstream of the page visit is currently measured.
Motion's configured goal metric for this workspace is leads_all, which recorded zero across all seven creatives because no lead event fires. Until an enrollment action is tracked, cost per conversion here is cost per page visit and should be labeled that way.
Shift budget to the SixWeeks Nevada hook creative. Moving the declining cost reveal photo's $620.27 at the lavender creative's $14.80 rate is worth roughly 42 page conversions against the 18 that spend produced in October.
Turn off the FB and IG cost reveal photo. Declining week over week, lowest CTR, lowest bring to site score, worst cost per conversion.
Build the next round of tests off the Nevada hook. It is in the two highest scoring creatives in the account and is the only repeated element among the winners.
Fix the conversion tracking before the next report. Add an enrollment start event and point Motion's goal metric at it instead of leads_all. Until then every efficiency number in this section measures page visits.
Test a second ad set. All seven creatives run in Parents_LV, so nothing in the account separates creative performance from audience performance.
| Channel | Spend | Impressions | CPM | Link clicks | Web conversions | Cost per conversion |
|---|---|---|---|---|---|---|
| $1,000.90 | 65,865 | $15.20 | 430 | 64 | $15.64 | |
| $969.63 | 103,740 | $9.35 | 723 | 37 | $26.21 | |
| Facebook Audience Network | $338.88 | 212,849 | $1.59 | 834 | 15 | $22.59 |
| Total | $2,309.41 | 382,454 | $6.04 | 1,987 | 116 | $19.91 |
Instagram took 43 percent of spend and returned 55 percent of conversions, while the Audience Network bought 56 percent of all impressions for 15 percent of spend and returned 13 percent, the same pattern the creative table shows, where the cheapest impressions convert worst.
*Note: Creative performance is from Motion for the Acelero Learning Clark County workspace, October 1 to 31, 2026. Motion reports $2,414.04 spend and 392,576 impressions against Sprout's $2,309.41 and 382,454, a difference of 4.5 percent arising from attribution windows and one creative that launched October 30. Motion is the source for creative level figures, Sprout for the channel split, and the two are not added together. Page conversions are the sum of two Meta custom conversions, Clark County Page and Location Page, both page view events. The LinkedIn paid activity in the Sprout export set belongs to the Shine Early Learning ad account and is excluded, as are all Shine and SPARK profiles. No paid figure appears anywhere else in this report.
Section B · Delegate regions
Delegate regions
Six regional programs, each on Facebook and Instagram. Delegate sections use an identical structure month to month.
Clark County, Las Vegas, Nevada
Organic only, paid pilot excluded| Audience | Net growth | Posts | Impressions | Engagements | |
|---|---|---|---|---|---|
| 1,212 | +7 | 11 | 3,192 | 143 | |
| 309 | +14 | 12 | 626 | 37 | |
| Region total | +21 | 23 | 3,818 | 180 |
16%
Share of program impressions
8%
Share of program engagements
+21
Net followers, region
Camden, New Jersey and Philadelphia, Pennsylvania
| Audience | Net growth | Posts | Impressions | Engagements | |
|---|---|---|---|---|---|
| 638 | 0 | 11 | 1,021 | 36 | |
| 395 | +4 | 11 | 778 | 29 | |
| Region total | +4 | 22 | 1,799 | 65 |
8%
Share of program impressions
3%
Share of program engagements
+4
Net followers, region
Milwaukee area, Wisconsin
| Audience | Net growth | Posts | Impressions | Engagements | |
|---|---|---|---|---|---|
| 850 | +3 | 12 | 2,902 | 213 | |
| 64 | +4 | 11 | 126 | 15 | |
| Region total | +7 | 23 | 3,028 | 228 |
13%
Share of program impressions
10%
Share of program engagements
7.3%
Facebook engagement rate
Monmouth and Middlesex Counties, New Jersey
| Audience | Net growth | Posts | Impressions | Engagements | |
|---|---|---|---|---|---|
| 618 | -1 | 11 | 859 | 48 | |
| 383 | +2 | 11 | 176 | 14 | |
| Region total | +1 | 22 | 1,035 | 62 |
4%
Share of program impressions
3%
Share of program engagements
+1
Net followers, region
Kent and Sussex Counties, Delaware
| Audience | Net growth | Posts | Impressions | Engagements | |
|---|---|---|---|---|---|
| 31 | +2 | 11 | 619 | 31 | |
| 24 | +2 | 11 | 126 | 16 | |
| Region total | +4 | 22 | 745 | 47 |
3%
Share of program impressions
2%
Share of program engagements
+4
Net followers, region
Aiken and Barnwell counties, South Carolina
| Audience | Net growth | Posts | Impressions | Engagements | |
|---|---|---|---|---|---|
| 31 | +2 | 12 | 306 | 15 | |
| 56 | +2 | 12 | 46 | 19 | |
| Region total | +4 | 24 | 352 | 34 |
2%
Share of program impressions
1%
Share of program engagements
+4
Net followers, region
*Note: Comparisons are October 2026 vs September 2026, the previous reporting period, consistent with the program sections. The H2 KPI framework is program level and cumulative July to December, delegate contribution is shown against program totals. Delegate LinkedIn and 250/25 content is excluded by design, that campaign runs on brand LinkedIn only.
Section C · Close
Learnings and next steps
The Woodland dedication and the CEO announcement produced 1,192 engagements between them against a program total of 2,349. Five LinkedIn posts produced 68 percent of all program engagement on 3 percent of the posts. Cadence plus news value on one channel is now the single largest driver in the program, and the concentration is both the strength and the risk.
Cumulative clicks of 3,191 against a Stretch of 2,400 means the tier was cleared with a third of the window remaining. This was flagged in September when the Floor fell at the halfway mark. Until the tier is reset the scorecard reports a KPI that cannot fail, which weakens the rest of the framework.
The Woodland dedication was the top post on both LinkedIn and Facebook on the same day. Meanwhile P4 Rooted In Community ran at zero for a second month and no region other than ALWI ran a local, named story. The pattern has now held for three months, and the action has not been executed.
Facebook net followers halved to plus 22 and program shares fell to 26, the only KPI behind the H2 window at 86.7 percent of Floor. ALCC's holiday preparation post produced six of the 24 Facebook shares on its own, which points at practical seasonal content as the lever heading into November and December.
Hold brand LinkedIn at four to five posts. Two months of full cadence have produced the two strongest engagement months of H2. The second leadership voice remains the open dependency with Heather.
Reset the LinkedIn clicks KPI. Stretch is cleared with two months left. Proposal remains to report against Target and Stretch only, now a decision rather than a recommendation.
Run P4 Rooted In Community in every region. Zero posts for two consecutive months against the highest per post return in the program. Assign one named local story per region for November.
Lift shares, the one KPI behind the H2 window. Practical seasonal content drove the share leader in October. 182 cumulative against a Floor of 210 with two months to run.
Resolve the comments basis with Heather. The proposal to report audience comments with Sprout's total in the appendix is carried forward unchanged. Note the October export set carries Received Messages rather than Received Comments, so the export needs the right column before the new basis can be applied.
Re-pull GA4 acquisition for September and October together. Two consecutive months missing will block the Q4 comparison. The 60 center count continues to apply, confirmed by Andie before any count bearing graphic publishes.
| Account | Platform | Audience | Net growth | Posts | Impressions | Engagements | Eng. rate |
|---|---|---|---|---|---|---|---|
| Acelero Learning (brand) | 1,461 | +9 | 10 | 2,003 | 85 | 4.2% | |
| Acelero Learning (brand) | 437 | +12 | 11 | 1,454 | 39 | 2.7% | |
| Acelero Learning (brand) | 8,520 | +103 | 5 | 9,069 | 1,609 | 17.7% | |
| ALCC Clark County | 1,212 | +7 | 11 | 3,192 | 143 | 4.5% | |
| ALCC Clark County | 309 | +14 | 12 | 626 | 37 | 5.9% | |
| ALCP Camden/Philadelphia | 638 | 0 | 11 | 1,021 | 36 | 3.5% | |
| ALCP Camden/Philadelphia | 395 | +4 | 11 | 778 | 29 | 3.7% | |
| ALWI Wisconsin | 850 | +3 | 12 | 2,902 | 213 | 7.3% | |
| ALWI Wisconsin | 64 | +4 | 11 | 126 | 15 | ||
| ALMM Monmouth/Middlesex | 618 | -1 | 11 | 859 | 48 | 5.6% | |
| ALMM Monmouth/Middlesex | 383 | +2 | 11 | 176 | 14 | 8.0% | |
| ALDE Delaware | 31 | +2 | 11 | 619 | 31 | ||
| ALDE Delaware | 24 | +2 | 11 | 126 | 16 | ||
| ALSC South Carolina | 31 | +2 | 12 | 306 | 15 | ||
| ALSC South Carolina | 56 | +2 | 12 | 46 | 19 | ||
| Program total | All | 15,029 | +165 | 162 | 23,303 | 2,349 | 10.08% |
*Note: All figures organic. Shares and comments, platform level: Facebook 24 shares and 58 comments, Instagram 1 and 60, LinkedIn 1 and 29. LinkedIn post clicks 1,315, program post link clicks 1,358. Facebook organic reactions 120 and organic video views 355, LinkedIn reactions 264. ALCC Facebook is Sprout's organic split of a 353,465 view and 1,352 engagement profile total. ALCC Instagram is the post level export against an 86,688 view, 106 engagement profile total that includes paid. Foundation, Shine and SPARK excluded. Micro account rates are appendix only by design.
Source: Sprout Social all-channels exports for October 1 to 31, 2026: Profile Performance for all 15 Acelero Learning profiles, the Facebook, LinkedIn and Instagram profile reports, the paid performance reports used only to identify and exclude paid activity, and a post level export of 167 posts.
Facebook and Instagram figures come from the organic column families in the platform exports. Profile Performance carries no organic and paid split and is used only for audience, net follower growth and post counts.
Pillar mix is computed from the numbered pillar tags present in the October post export, the first month this has been possible since June.
Comparisons, program and regional, are October 2026 versus September 2026 on the figures published in the September report.
North star metrics unchanged: net follower growth, engagement volume, shares, comments, and LinkedIn clicks. Reporting is by content type. The comments basis proposal and the LinkedIn clicks tier reset are both still open.
The ALCC paid pilot ran through October at $2,309 on Facebook and Instagram. Every figure in this report is Sprout's organic side of the split: ALCC Facebook 3,192 organic views and 143 organic engagements against 350,273 paid views and 1,209 paid engagements.
No Instagram organic split was exported for ALCC, so its Instagram uses the post level export, 626 impressions and 37 engagements, against a profile figure of 86,688 and 106 that includes paid. Same treatment as September.
Three ALCC Facebook posts at 71,232, 23,475 and 18,987 impressions were paid placements and are excluded from top content and from the pillar mix. One of them would otherwise have ranked as the top post of the month.
The post level export carries 167 posts against 162 published posts in Profile Performance. The difference is not reconciled and no figure was adjusted.
Audience snapshot of 15,029 differs from September's 14,872 by 157 against a summed net growth of 165, a difference of 8 followers. No data was adjusted.
Comments are reported as Sprout counts them, 147. The audience comment basis proposed in September is still pending and the October export set does not carry the Received Comments column.
